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a glimpse into my design world
CHALLENGE
App lacks information, has a challenging user experience, and aesthetically is not appealing
HOW MIGHT WE?
Improve sign in process
HOW MIGHT WE?
Provide clear plant care tasks
HOW MIGHT WE?
Give clear instructions
HOW MIGHT WE?
Expand plant search directory
HOW MIGHT WE?
Show plant care information
HOW MIGHT WE?
Design a visually appealing app
PLANTWELL ORIGINAL APP DESIGN
USABILITY PRINCIPLES TESTED
Plantwell failed to address these five usability principles
01
Learnability
02
Efficiency
03
Memorability
04
Errors
05
Satisfaction
JOURNEY MAP RESEARCH
HEURISTIC ANALYSIS
Findings conclude that it is difficult for both first-time and existing users to accomplish basic tasks due to the following reasons:
Challenging sign in process with many errors and unclear instructions
App does not provide helpful information about its purpose on how to complete tasks
Aesthetically, app is neither appealing nor user friendly
SOLUTION
NEW TASK FLOW
How a user will search for a plant and add the plant to their user profile
WIREFRAME SKETCHES
Hand-drawn sketches for the entire app with full redesign and revised user task flows
WIREFRAMES
MOOD BOARD
Introducing Plantwell’s new logo design showcasing a fresh color palette, whimsical illustrations, beautiful typography, many design elements and floral plant imagery
HIGH FIDELITY DESIGN
Plantwell’s redesign helps guide users through an intuitive and effortless experience to care for their plants
My goal was to create a functional, organized, clear, consistent and informative experience using visually appealing and understandable design elements
NEW USER SIGN-UP PROCESS
EXISTING USER SIGN-IN PROCESS AND PLANTWELL EXPERIENCE
RESULTS
Plantwell currently fails to provide helpful information resulting in an unpleasant user experience. Aesthetically, the app’s design is not memorable.
Through research and testing I learned the participant’s purpose, frequency of use and connection to a plant caring app.
I empathized with a participant’s habits and comfort with technology. Gathering information of where a participant gets stuck or confused helped me create an effortless and functional plant caring journey.
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