a glimpse into my design world
CHALLENGE
Rebrand AeroTrainer as a stress and pain reliever fitness tool for people of all ages
AeroTrainer has been sold as an at-home fitness product that helps burn fat, build muscle, achieve a leaner, toned and flexible body. The rebrand will target all genders as a fitness tool that also helps you increase flexibility and reduce stress. New website will be built with CMS editable components that will allow for changes to go live faster.
HOW MIGHT WE?
Better re-introduce AeroTrainer
HOW MIGHT WE?
Photograph images that show more of a relaxing feel
HOW MIGHT WE?
Rebrand the product, website and social media
HOW MIGHT WE?
Show people of all ages using AeroTrainer
HOW MIGHT WE?
Show that it can be used for fitness and also relaxation
HOW MIGHT WE?
Film video that portrays new branding and messaging
DEFINE AND IDEATION
Capture challenges to turn into opportunities
01
Define
Define AeroTrainer’s needs and obstacles
02
Research
Research AeroTrainer’s website, social media and competition
03
Discover
Discover ways to help AeroTrainer accomplish their goals
04
Create
Create ideas for innovative solutions
ORIGINAL BRANDING IMAGES
NEW MESSAGING
REDUCE STRESS AND ANXIETY
Stretching on the AeroTrainer releases tight muscles and improves blood flow, promoting relaxation and a sense of calm
RELIEVE JOINT AND BACK PAIN
The AeroTrainer takes pressure off your hips and knees while you move, providing stretching and traction for your back and spine while increasing your core strength
IMPROVE POSTURE, BALANCE AND MOBILITY
The AeroTrainer offers the right amount of stability to activate more muscles as you stretch, helping you build a strong core and increase flexibility
GAIN MORE ENERGY
Stretching on the AeroTrainer improves breathing and increases oxygenation to your muscles, giving you more energy to power through your day
NEW TAGLINES
Elevate your wellbeing
Elevate your mood
Elevate your experience
NEW WEB BRAND GUIDELINES
NEW REBRANDED WEBSITE DESIGN
SOCIAL MEDIA REBRAND
RESULTS
Designed a user friendly website that attracts people of all ages that are looking for an at-home fitness product that helps them stay healthy and live a more relaxed and stress-free life
Designed a user friendly website with a completely different look and feel.
Entire website is built with editable CMS components that will allow for changes to go live faster.
AeroTrainer continues to be depicted as an at-home product that helps burn fat, build muscle, achieve a leaner, toned and flexible body.
With the rebrand, the AeroTrainer is also shown as tool that will help increase flexibility, relaxation and reduce stress.
Rebranding includes images and video of people of all ages using AeroTrainer.
Increased AeroTrainer sales after rebranded website went live.