I specialize in guiding design and cross-functional teams and working hands-on to create elegant, user-centered experiences from the ground up that reflect user needs identified through research and user testing. Crafting impactful digital and in-person experiences that are easy and delightful to use excites me. As UX / UI Design and Product Creative Director at GOLO, a leading health and wellness weight loss company, I spearheaded the complete redesign of the gated website for existing customers, “myGOLO,” using design thinking and agile processes. This effort drove sales growth of 154% in the first year and an astonishing 1,040% over three years. By applying UX / UI design best practices, I ensure that all designs are engaging and branding is always consistent with a company’s products.
 

I excel at optimizing company practices by fostering cross-departmental collaboration. For instance, my CMS-editable component design systems streamline workflows, enabling Marketing and Development teams to build and update web pages in days rather than weeks. My track record demonstrates the ability to make processes more efficient, foster teamwork, enhance brand perception that stands out from competitors, retain and gain customers leading to increased sales through thoughtful design. 
 

My love and excellent eye for all things design come from my 20-plus year career in UX / UI, product, graphic and digital design for a wide range of leading e-commerce companies and other retailers across industries such as health / wellness, weight loss, dietary supplements, consumer packaged goods, real estate services, mortgage lending, hospitality, special events, promotional products, jewelry, fashion and bridal industries, both B2B and B2C. I have worked with GOLO, Radian, Alfred Angelo Bridal, Bernie Robbins Fine Jewelry, Breslow Partners, Artcraft, Philadelphia and Washington, DC Style Magazines, among others. 
 

Leadership has been a cornerstone of my career. As a UX / UI Design and Product Creative Director, Senior Creative Director and Senior Art Director, I’ve prioritized building positive work cultures where team members feel a sense of purpose and belonging. By listening, earning trust and inspiring accountability, I’ve cultivated high-performing A-teams that consistently go above and beyond. Mentoring and motivating others is one of my greatest joys. I strive to create environments where team members thrive, love to come to work and do better every day.
 

My expertise spans leading the design of websites, high-fidelity prototypes (web, tablet and mobile), apps, digital campaigns, advertising and print media for retail / wholesale markets and local / national advertising. I’ve directed photo shoots, television commercials, videos and branding projects with meticulous attention to detail, ensuring products are of the highest-quality. Highlights include collaborating with Disney and Alfred Angelo Bridal to create real-life gowns of every girl’s favorite princess and establishing Zorie LLC, a design studio specializing in custom stationery for social occasions and branding.
 

Educated in Graphic Design Communications at Philadelphia University and UX / UI Design at the University of the Arts, I offer an international background and bilingual proficiency in English and Spanish that allow me to excel in diverse teams and respond effectively to multicultural clients and global markets.